I wanted to share some extracts of an article talking about Blog Sherpa, a very innovating tool I think. This platform will help Lonely Planet to create a gateway to their content and to reward their bloggers!
The article is available online on the Lonely Planet website:
http://inside-digital.blog.lonelyplanet.com/2008/11/14/working-with-bloggers/
It is called « Working with bloggers », published by Matthew Cashmore, Lonely Planet author, on 14 November 2008, 12:39pm
Here under is an extract:
”[…] Lonely Planet has always been about sharing, sharing our content, and sharing the insights that people have on the road with the rest of our audience. We’ve always had a fantastic relationship with our readers, and readily accept all forms of feedback. From emails to mailed-in guide books, we’ve always prided ourselves on incorporating all that feedback into the next edition of the book – and that’s something that’s informed the new website and importantly the new APIs and services. One of those services (currently code-named blogsherpa) is aimed at connecting the amazing content our authors produce with the stunning content that travel bloggers all over the world produce. The premise is simple. Allow Lonely Planet to publish your posts on lonelyplanet.com and we’ll use your Google Adsense ID on the adverts on that page – you’ll earn the cash – and we provide a better service for readers of the website...”
If you need more information, please read as well the article available on the following link: http://paidcontent.co.uk/article/419-swn-lonely-planet-to-share-ad-revenue-with-amateur-travel-bloggers/
No comments:
Post a Comment