Lonely Planet (http://www.lonelyplanet.com/uk)
This will be the company that we will be studying to apply and learn how the New Media is influencing the way that people and brands communicate with each other.
We chose Lonely Planet because the travel industry gives a lot of importance to consumers experience and feedbacks. That is why communities are so involved in this sector.
Lonely Planet has a community with forums, groups and blogs. The company can be followed on Twitter, Facebook and Flickr.
Through the analysis of these tools, we want to see who is creating the content and who is interacting in the community.
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The groups at Lonely Planet website are created depending on customers interests. So, as part of the 332 groups, we can find Going Solo, Beers of the World, Travelling Playlists and Travel Literature.
ReplyDeleteAnyone interested to post and share experiences has to sign in to become a member of the group.