To analyse the Lonely Planet website and more precisely its community and different tools, we decided to set-up criteria.
For instance, we will analyse:
- the way blog/forum/group conversations are managed using the Hoffman and Novak framework: motivation, interactivity, flow and navigation
- the level of involvement of the users using the Hoffman and Novak framework: Push or Pull strategy
- the interactions between the different stakeholders using the six-part model from Fober, Foltz and Pugliese: What is the relation between the sender and the receiver? Is there any control of the message sent?
- the moderation and regulation issues
- etc.
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